In today’s political climate, progressive organizations need a comprehensive program to provide financial resources. We recommend the use of telephone outreach to supplement the following five key components of a systematic and comprehensive membership development program:
Membership renewal campaigns should generally begin with and emphasize the use of direct mail. But one or two telephone renewal attempts can maximize net income if calls are made after mail renewal notices are no longer cost effective, or as a break in the middle of an extensive mail renewal series.
A mid-year telephone special appeal for a one-time contribution can be an excellent way to update your membership on current activity, generate political support for an ongoing campaign, and produce significant net income.
Many contributing members to any organization, particularly newly acquired donors, can be recruited to upgrade the size of their annual commitment by at least three-fold, by joining a monthly giving program. Most sustainer programs use automatic giving mechanisms that debit donors’ checking or credit card accounts, reducing lapses in monthly gifts.
Lapsed Member Reinstatement
With costs of new member acquisition rising, it is more important than ever to have an effective means of reactivating the membership support of past donors who have lapsed from your active member file. In many cases, lapsed member reinstatement calling successfully reactivates those supporters whose last contribution was made 24-90 months prior. Often these Telefund programs renew enough members for the campaign to operate at a net profit.
A wealth of grassroots experience underlies our success in turning qualified prospects into new members for your organization. We work from lists of donors to similar organizations, as well as lists of non-donor petition signers, volunteers and voters, to successfully build membership rosters. In some cases, acquisition campaigns can be successful to much more generic audiences—please give us a call to discuss your situation.